Kalypso Designs . - Branding | The Brand Gap | Marty Neumeier A brand is a person's gut feeling about a product, service, or company. It's not what YOU say it is.
![IF A BRAND LOOKS LIKE A DUCK AND SWIMS LIKE A DOG, PEOPLE WILL DISTRUST IT. IF A BRAND LOOKS LIKE A DUCK AND SWIMS LIKE A DOG, PEOPLE WILL DISTRUST IT.](https://i.pinimg.com/originals/04/52/bc/0452bcc220453a5c6c5bbb961b21fae1.jpg)
IF A BRAND LOOKS LIKE A DUCK AND SWIMS LIKE A DOG, PEOPLE WILL DISTRUST IT." In "The Brand Gap" By Marty Neumeier | Success business, Design thinking, Brand
![Marty Neumeier on Twitter: Marty Neumeier on Twitter:](https://pbs.twimg.com/media/Dc2BP-kXUAATw9S.jpg)